Synnøve Mo grew up in the north of Norway, a small town named Bodø, just above the Arctic Circle.

Synnøve is mostly known for her sensibility for colours and textures, prints with hidden stories and a cut that enhance the body. Her Scandinavian design heritage is visible in her simple but strong visual language. Her playful, relaxed yet highly wearable design, has  assembled her a cult following.

She was educated in Paris and started work as a designer for the Haute Couture house Christophe Rouxel, Paris. A surreal experience in a ballroom style, five floor workspace on Faubourg St Honore. She left to start freelancing as an designer, illustrator and stylist for various international fashion magazines. She became Newcomer of the Year, at Oslo Fashion Week in 2007, and founded her own brand the following year.

The core of what I want to convey is the importance of fashion - not necessarily following trends, but the vital impact of living with beauty of one's time. Many people feel limited by age or body. But fashion is an aesthetic tool - its transformative power and ability to create parallel realities - is the core of my artistry.

Philosophy of the label

Then we have pop up collections, made in small series. These are often made in collaboration with other artists or production places. Because of our small size we are flexibility and able to make some of these products made-to-measure, in dialogue with the customer.

Exemplary to our work, is our focusing on unique products of precious materials as silk and wool, but also worthless materials; recycled leather or waste fabric from limited sources.

As a result each product, ranging from a t shirt dress to a bag fully embroydered with crystals, is put together with a thoughtful attention to colour and texture combinations, This work method enables a free, experimental and artistic aproach, mostly uncommon to the fashion industri.   This pushes our labels boundaries with both design and production. New models arise that constantly surprise us and fuel new ideas. 

We strive for long lasting products both in style and quality.